The Main Event

Main Event Hours
11:00 am – 5:00 pm
Saturday, September 27 and Sunday, September 28, 2014

The Main Event invites you to experience an epicurean and adventure playground where you can taste, sip, and indulge. The historic Santa Margarita Ranch hosts this two day extravaganza on September 27 and 28, 2014 showcasing celebrity and master chefs, Sunset experts, brew masters, as well as fishermen and artisanal food producers from throughout California.

Enjoy unlimited food and wine tasting as you wander the Marketplace where over 100 wineries, restaurants, and food purveyors invite you to sample their craft. Relax with a locally brewed beer while you listen to live music in the Estrada Garden. Learn from the experts at the Farm to Table Stage or have fun with a mini tour through your favorite coastal region at the Travel and Adventure Stage.  Stroll through the Central Coast Pavilion and sample winning wines from the Sunset International Wine Competition.

Make sure to reserve your spot in Chef Central and Winemaker Central, which offer in-depth educational  seminars throughout the weekend, allowing you to explore your favorite topic at a deeper level. Cost is $25 per seminar with the purchase of your main event ticket.

Take time to play and purchase your ticket today!  Be sure to check back often for updates on new happenings, wineries, breweries, chefs and more!

History of the Santa Margarita Ranch

Train at Santa Margarita RanchSanta Margarita’s fertile valley and year-round flowing creeks led the Spanish padres to establish a farm with assistance from the Chumash Indian population, and in 1787 it was formally recognized as an outpost of Mission San Luis Obispo de Tolosa. Just one day’s journey from San Luis Obispo and the San Miguel Mission, it was a convenient layover for travelers on El Camino Real. The Asistencia was built circa 1817, and is one of the first recorded uses of mortar in California. Today the 13,900 acre ranch is owned by the Rossi, Filipponi, and Wittstrom families, whose management practices have been recognized with several stewardship awards. Using a rotational cattle grazing program has allowed perennial grasses to return, a lush riparian habitat to thrive, and the regeneration of many oak trees. Moreover, a 975-acre vineyard was one of the Central Coast’s first to employ resource conservation practices. The ranch has once again become the site of grand fiestas, host to many non-profit fundraisers, and tours and private events throughout the year. Santa Margarita Ranch (www.historicsantamargaritaranch.com) is also the home to the Pacific Coast Railroad which loops two miles around the property capturing the beauty of the ranch.